Allianz has launched the Unity Awards, a new initiative under its long-term Power of Unity program, to celebrate the “unsung heroes of sport” who leverage the power of sport to bridge social and cultural divides, build character, and foster community cohesion. This campaign shines a spotlight on grassroots clubs, coaches, volunteers, parents, and teammates who inspire unity and inclusion through their dedication to sport.
Sport as a Force for Social Connection and Inclusion
Research Highlights Sport’s Role in Building Community
A recent joint study by Allianz and the International Olympic Committee (IOC) surveyed 5,000 young people aged 12 to 24 and 2,000 parents across 10 countries, revealing sport’s profound social impact:
- 77% of respondents said sport helps them make new friends.
- 58% feel a strong sense of belonging when playing sport.
- 72% believe sport plays an important role in society.
These findings underscore how grassroots and amateur sports clubs serve as vital spaces for overcoming social divisions and fostering a shared sense of purpose and joy.
Allianz’s Commitment to Unity Through Sport
Eike Bürgel, Global Head of Allianz’s Olympic and Paralympic Program, said:
“Allianz strongly believes in the power of sport to unite people. Beyond our global partnerships with the Olympic and Paralympic Movements, we actively support local clubs and volunteers who teach young people life values and the importance of standing united despite our differences.”
Allianz’s commitment extends beyond sponsoring major events like the Olympic Games Paris 2024 and Milano Cortina 2026, as well as partnerships with FC Bayern and the German Bobsleigh Federation. It also includes grassroots initiatives that nurture social cohesion and inclusion.
The Unity Awards: Honoring Everyday Champions
How to Participate
The Unity Awards invite individuals, teams, and clubs from amateur to professional levels to share their “unity through sport” stories via short videos (under 30 seconds). Applications can be submitted by coaches, teammates, parents, volunteers, or supporters through:
- Social media using the hashtag **#AllianzUnityAwards
- Allianz’s Power of Unity content hub
The application window runs from June 1 to June 30, 2025.
Award Categories and Benefits
Winners will be recognized in categories including:
- Coach
- Teammate
- Club supporter
- Parent
Awardees will receive:
- Public recognition through Allianz’s communications and influencer campaigns in the UK and Germany.
- Financial support from Allianz’s MoveNow Fund to enhance their community-building efforts, such as new team jerseys, clubhouse renovations, or training workshops.
Selected stories will be showcased to inspire broader audiences and highlight sport’s role in fostering inclusion and resilience.
Broader Impact: Sport as a Unifying Force
Bridging Divides and Challenging Stereotypes
The Unity Awards focus on initiatives that reduce prejudice, build resilience, and promote tolerance through sport. By celebrating those who challenge stereotypes and foster mutual understanding, Allianz aims to amplify sport’s social impact beyond competition.
Supporting Volunteers and Grassroots Leaders
Volunteers and grassroots leaders are the backbone of community sport. Their dedication creates safe spaces where young people and marginalized groups can engage, develop confidence, and build social networks.
Allianz’s program aligns with global efforts to promote diversity, equity, and inclusion in sport, recognizing social cohesion as vital in an increasingly polarized world.
Allianz’s Broader Social and Environmental Commitment
As one of the world’s leading insurers and asset managers, Allianz integrates social and ecological criteria into its business and investment decisions. With over 128 million customers in nearly 70 countries, Allianz’s Power of Unity program reflects its commitment to fostering dialogue, bridging divides, and restoring trust in societal institutions through sport and beyond.
Summary
Allianz’s Unity Awards celebrate the everyday heroes who harness sport’s unique power to unite communities, build character, and overcome social barriers. Supported by compelling research and backed by Allianz’s global and local initiatives, the awards highlight the vital role grassroots sport plays in creating a more inclusive and connected society. With financial support and public recognition, these unsung champions will continue to inspire and strengthen communities across Europe and beyond.
