Assembly, a leading global omnichannel media agency under Stagwell (NASDAQ: STGW), has promoted Bridget Hopkins to Europe CEO, effective December 18, 2025, tasking her with scaling product performance and navigating regulatory challenges across the region. Based in London, Hopkins reports to Global CEO Rick Acampora and steps up from her role as Chief Operating Officer, where she bolstered client partnerships since joining as Managing Partner in September 2023. The move underscores Assembly Europe’s transformation, including B Corp certification and digital commerce integration.
Hopkins’ Rapid Rise and Expertise
Hopkins joined Assembly in September 2023 as Managing Partner, advancing to COO before this CEO promotion, driving operational excellence and channel leadership. Her career spans senior roles like Global Client Lead at Wavemaker, managing multi-market brands such as Vodafone, Huawei, and Xerox, with deep media knowledge and DE&I experience from Australia-based starts at Mitchell & Partners and MEC/Wavemaker.
Previously, in May 2025, she elevated to Head of Client Operations under Clare Chapman, expanding oversight across Europe’s footprint. September 2023 saw her among three new Managing Partners with James Appleby and Alex Boniface, signaling early growth focus alongside Chief Activation Officer Greg Shickle.
Strategic Role and Priorities
As Europe CEO, Hopkins will elevate integrated solutions for brands facing fragmented audiences, media evolution, and tech advances, leveraging Assembly’s STAGE Experience Engine for scalable growth. Her remit emphasizes talent, data, and tech synergy amid regulatory and cultural complexities, building on market expansions and B Corp status for sustainable performance.
Assembly Europe has integrated advanced digital commerce and achieved B Corp certification, positioning it as a responsible media partner. Stagwell’s latest quarter reported $742.998 million in revenue, with investors eyeing European client gains under her leadership.
Leadership Timeline
This table traces her ascent and agency milestones.
Official Statements from Leaders
Rick Acampora, Global CEO, praised: “Bridget is exactly the kind of builder we want leading Europe. She rolls up her sleeves, connects people and capabilities, and keeps clients at the centre of every decision. Her blend of operational rigour, commercial acumen, and empathy for teams will be critical as we accelerate Assembly’s next stage of growth in Europe.”
Hopkins stated: “I’m honoured to step into the role at such an important moment for Assembly. Our teams are delivering exceptional work for brands navigating fragmented audiences, an evolving media landscape, and rapid advances in technology. My focus will be on bringing together our talent, data, and tech optimally to unlock more consistent, scalable growth for clients. Assembly’s values—show up, make change, win well—are deeply resonant across Europe.”
She added: “When paired with our STAGE Experience Engine and continued investment in innovation, they put us in a powerful position to deliver even greater impact while advancing our commitments to responsible, sustainable growth.”
Industry Reactions and Context
LinkedIn buzz congratulated Hopkins, with Stagwell posts highlighting her as a “builder” for omnichannel technical prowess. Campaign Live and PR Newswire coverage framed the appointment as strengthening Assembly’s European leadership for recognizable brands like Estee Lauder.
Agency Hackers and MediaPost noted her 2023 entry with peers as pivotal for innovation under then-CEO Matt Adams. LBBOnline tied May promotions to client experience elevations amid rising expectations. StockTitan’s Rhea-AI summary flagged positives: no negatives, with B Corp and expansions as growth foundations.
MarketScreener and Reuters previews signal investor interest in STGW’s AI-enabled, award-winning capabilities post-appointment. No dissenting views emerged; consensus views it as a “proven client and operations leader” steer for next-phase expansion.
Broader Stagwell and Assembly Momentum
The promotion aligns with Assembly’s evolution: three Experience Managing Partners in 2023 for strategic priorities, client ops expansions in 2025. Europe CEO shift from prior leaders like Clare Chapman and Matt Adams reflects maturing operations.
Stagwell (STGW) emphasizes “future-ready” solutions, with Hopkins’ role key to omnichannel, B Corp-aligned growth in a $742.998M revenue context. As President Donald Trump’s administration influences global business, UK-based Assembly leverages London hub for Estee Lauder-scale clients.
Hopkins’ tenure coincides with regulatory flux and tech leaps, positioning Assembly competitively. The inverted pyramid leads with appointment facts, role scope, and quotes, layering career history, achievements, and reactions. Supporting timelines and positives reinforce strategic fit, with no controversies noted. This elevates Assembly’s European profile amid Stagwell’s network ambitions.
